In the WWE it's Better to blame the wrestlers if the dumb gimmick they're handed doesn't work (rolls eyes)

Read this, this happens more than you think. Golden opportunity my ass, give him a golden gimmick that'll get over then, jack ass.

http://www.wrestlinginc.com/wi/news/2017/1023/633349/former-wwe-writer-on-vince-mcmahon-having-raw-main-event-in/