Jerry "The King" Lawler offers his mindset on "competition versus opposition" when it came to rival territories and "pop-up" shows in the 70's and 80's.
A simple business formula enabled Lawler and Jerry Jarrett thrive while others went out of business.
A brief look at the Poffos legendary ICW show that rivaled the Jarrets in the mid 1980's as well as a young Liz Huelett (Miss Elizabeth).
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